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Our Story


Believe London was founded in 2017 to disrupt the overpriced fashion jewellery industry.

Designed in our HQ in London, our original jewellery line set us apart by bringing you high quality, minimalist designs at amazing prices.

Through social media we quickly grew far beyond our London home, becoming a global community of over 250,000 Believe London product owners (and counting).

We’re inspired by the go-getters, the dreamers, the positive thinkers that want to better themselves by wearing a piece of our symbolic jewellery that empowers this very spirit. Each piece of our jewellery has their own unique meaning, whether it’s for adventuring, creating, achieving or daring to disrupt the norm.

Above all else, our goal from day one is to design the perfect piece to inspire you to live life on your own terms.

Our Products


We deliver premium on-trend jewellery, designed at our headquarters in London.

Our range varies from natural stone pieces to Solid 925 Sterling Silver pieces in a silver, gold or rose gold finish. We’re so confident you will love our pieces that we offer a two-year guarantee on everything we make, plus free returns.

Our Mission


Style shouldn’t break the bank. At Believe London, our goal is to change the way you think about fashion jewellery by delivering premium designs, each with their own unique meaning, at incredible prices.

Our Story


Believe London was founded in 2017 to disrupt the overpriced fashion jewellery industry.

Designed in our HQ in London, our original jewellery line set us apart by bringing you high quality, minimalist designs at amazing prices. Through social media we quickly grew far beyond our London home, becoming a global community of over 250,000 Believe London product owners (and counting).

We’re inspired by the go-getters, the dreamers, the positive thinkers that want to better themselves by wearing a piece of our symbolic jewellery that empowers this very spirit. Each piece of our jewellery has their own unique meaning, whether it’s for adventuring, creating, achieving or daring to disrupt the norm.

Above all else, our goal from day one is to design the perfect piece to inspire you to live life on your own terms.

Our Products


We deliver premium on-trend jewellery, designed at our headquarters in London.

Our range varies from natural stone pieces to Solid 925 Sterling Silver pieces in a silver, gold or rose gold finish. We’re so confident you will love our pieces that we offer a two-year guarantee on everything we make, plus free returns.

Our Mission


Style shouldn’t break the bank. At Believe London, our goal is to change the way you think about fashion jewellery by delivering premium designs, each with their own unique meaning, at incredible prices.